"Walk on the wild side, travel on the road less taken by-
dance through the clouds, set fire to its sky."
About: Midautumn Rains by Payal Seth Vinit
After 15 years of demonstrating her expertise in advertising and marketing and working with the top brands of this country, Payal embarked on a journey to imbue her travel journals that are populated with pictures of sights and scenes that spoke to her with an exquisite emotionality. She wanted to imbue them with a story that speaks to the highest aspirations and wanderlust. Thus, was born Midautumn Rains
What is life if not an adventure?
Go for road trips. See more sunsets from plane windows. Sleep by the beach and camp in the woods. Explore diverse cultural legacies and immerse yourself in the beauty of local artistry. Discover antique libraries and cozy coffee shops. Live free and dream wild.
Our brand embodies the spirit of a travel postcard, tailor-made for adventurous souls seeking escapades. Whether you're on the road or planning your next journey, our collection encapsulates the thrill of exploration.
Traveling isn't just a journey; it's a sensory experience that enriches life and transforms you into a storyteller. These tales find life in our premium lifestyle apparels and accessories, where fashion seamlessly intertwines with functionality.
At the heart of our brand is a deep-rooted passion for celebrating artistry, preserving heritage, and honoring the hands that breathe life into our creations - each narrating a story steeped in travel, culture, and tradition representing our dedication to supporting local artisans and preserving traditional craftsmanship, ensuring our pieces carry the essence of authenticity and cultural richness."
Why Choose Us?
Passports aren’t the only things stamped with destinations.
Our designs are more than mere fashion – they're a fusion of travel-inspired prints and functionality, timeless pieces crafted with our own distinctive patterns.
As a lifestyle brand ignited by wanderlust, we bridge diverse cultures, connecting communities through narratives woven into each creation. Every product links back to its cultural heritage, transforming into a timeless work of art.
Our passion for travel is palpable in a collection that embodies culture, sustainability, and exquisite craftsmanship. Collaborating intimately with artisans, we craft unique stories, seamlessly connecting varied cultures and crafting individual narratives along the way."
Get Inspired:
There is a Japanese word- Yūgen which symbolises a mood in which one feels that the universe as a whole possesses a mysterious and elusive beauty. You know the feeling when you are on an adventure and look up at moonlight or snow on distant mountains, birds fly high in the evening sky of an unknown city and watch the sun rise over different oceans? We make products that embody this enigmatic feeling.
